Tag Archives: should I start a cosmetics business

Follow Your Passion : Key Steps To Developing Great Cosmetics

26 Aug

I was struggling to put together content for my next blog post because as you know I can get really technical (and ultimately pedantic!) on the formulations we receive and come up with every other day and I really would like this blog to serve those of you who aren’t necessarily cosmetics chemists (for those of you who are, ChemistsCorner is a great resource), and who would just like to either start their own cosmetics business or peek into the everyday life of So Susan Cosmetics and what we get up to.

This morning, the struggle continued as I stared at a blank screen trying to decide whether it would be better for me to write something (as I’ve now committed to publishing a post every 2 weeks), or wait till inspiration hits and put something out there that will really benefit you (and ultimately myself as I too learn so much with every thought and action I put down on “paper”). Of course the Universe always gives us a reason to pause and put things on hold no matter how hard we try to be productive so I waited till I got to work. And what should pop up in my email the minute I opened it this morning was none other than an excellent piece on the Foundation of Good Formulation Development from Innovadex (another amazing resource for ingredient suppliers).

I thought it was such a great, comprehensive list but so totally focused on just formulators that I’m just going to take little excerpts from it, and add a few of my own especially when it comes to the aesthetics of the final product since I believe beautiful, functional packaging and the right pricing is just as important as the formulation of any great cosmetic product. So here is my Key Checklist to creating a product that I believe in and am inspired by :

  • Formulations must be cosmetically appealing and delight the consumer. When beginning a project, put together a formulation strategy outlining the various approaches you are considering along with a technical rationale. Ensure also that you have researched the right packaging for a consistent brand story.
  • Don’t fall in love with technology, fall in love with consumer benefits. Creating product stories is easier when you’re delivering real benefits.
  • Treat each product like a little fairytale or a good book, with a beginning (delight your customers with unique, beautiful packaging which is the first thing they see), a juicy middle (ensure the formulation feels and looks superior on the skin, do not compromise!) and a great ending (price it correctly, according to your target demographic and your brand positioning to secure that sale).
  • Be responsible for the product that you’re putting out there in the market. Label your products accurately and in accordance with all labelling guidelines in the country you want to market them in. Start stability testing and packaging compatibility tests as early as possible. Always do your final stability testing in the package you will market.
  • Never kill technology because of costs and naysayers. Push your chemist and packaging supplier for the best that you can afford and know that a truly great product is always a series of trade-offs between product aesthetics (which includes your primary and secondary packaging), safety, optimum formulation performance and cost.

It is truly less complicated and scary than it all seems, so for all you budding cosmetics entrepreneurs out there, I say : What are you waiting for? As always, I’m leaving you with a Beauty Tweet about following your passion that has always inspired me by an amazing teacher, author, poet & novelist… Franz Kafka. Tweet and share it if you agree!

TODAY’S BEAUTY TWEET : “Don’t bend, don’t water it down, don’t try to make it logical. Rather, follow your most intense obsessions mercilessly” @sosusanbeauty

 

 

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