Creating a Cashmere Blush

9 Jul

So here’s another project I started working on, oh about 8 months back when a girlfriend mentioned how she would love it if she could magically infuse the perfect shade of blush into a powder primer (yes I think that’s a genius idea too, why are primers always in liquid form? After our moisturiser, eye cream and sun screen, do we really need to slap any more gook on, and then follow that up with foundation?!) to both give colour and a smoother complexion . So of course I had to send an email that very evening to Lara, our trusty cosmetics chemist to see if anything could be done, and even though she often tries to talk me out of the zany ideas I have (normally emailed over to her in the middle of the night and then expecting an answer first thing the following morning!), she was really excited about this one and got to working on it very quickly.


The first version (as you can see above) didn’t quite meet expectations as the powders often came loose, adhering to the mirror and sides of the packaging, not a pretty sight if our whole point is to delight our customers each time they open our compact. It was however a really remarkable formulation as it went on smooth as a velvety cream and reduced the sight of small pores, so technically it worked a treat. But the aesthetics needed to be improved.

The next version was infused with small amounts of silicone (the main ingredient in most primers), which I believe not only locked in the amazing texture and reduced the flyaways but when applied, seemed to minimize even further the appearance of small pores.


We chose (as you can see above) 7 multidimensional shades, 3 with shimmer and 4 without, to flatter as many tastes and skin tones as possible. Not an easy task after having been shown 25 beautiful colours! I wanted them all!

Now onto the packaging which I wanted to be as bright, happy and optimistic as the promise of the Cashmere Blush. After having worked with amazing illustrators like Bijou and Lucy, I knew I wanted to work with unique illustrations that were both cheerful and upbeat, so I contacted Ning (whose email I now have approval to release in case you were looking for something similar : ning.illustrates at gmail dot com) who is also one inspirational lady herself as she works 12 hours as an investment banker, coming home to then do her sketches at night (whoever said bankers didn’t have a soul hasn’t met her yet!)


She put together 2 amazing little sketches for me (above), and even though they were just rough ideas, I loved them so much they were immediately scanned in, tweaked (just a teeny tiny bit), and incorporated into our secondary packaging with a wonderful quote on beauty and youth by Franz Kafka (see below for today’s Beauty Tweet and share it if you agree)

And voila…A final view of our Cashmere Blush (with PoreFade™ Technology) in both its primary and secondary packaging…


TODAY’S BEAUTY TWEET : “Anyone who keeps the ability to see beauty never grows old.” @sosusanbeauty


3 Responses to “Creating a Cashmere Blush”

  1. Shirley July 15, 2014 at 7:29 pm #

    I wrote a comment but it got lost in cyber space. It just basically said thank you for being such a WONDERFUL inspiration! I am presently starting a cosmetic line. I have been wanting to do so for the past 20 years, just didn’t know how. Whenever I read your post, I’m left with the feeling “Hey, maybe I can do this after all”. Presently I’m looking for a loose and pressed eyeshadow formulator (which has proven to be tough) as well as a lipstick formulator. I have created shades but need someone/company that can create in mass quantities. I found the primary packaging I’m going to use. I’m also in the process of putting together my LLC as well as looking for insurance. There’s just a lot that goes into putting all the puzzle pieces together. Thank you so much for all the wonderful posts that you post!! Also wishing you much success with your blushes! They look scrumptious!

    • susanchyi July 16, 2014 at 10:38 am #

      Hi Shirley,

      Thank you for your very lovely feedback. You are right, you CAN do this. At the end of the day it’s all about taking baby steps, and letting your vision pull you forwards. Remember to execute every single day, just do something whether it’s setting up your website or contacting a formulator, or choosing a packaging. Every single little action no matter how small or trivial it may seem, brings you closer to your dreams. Best of luck in everything.. xx Susan.

      “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” – Martin Luther King

      • themakeupplayground July 19, 2014 at 3:07 am #

        Thank you so much for responding! It means A LOT! It lets me know that I’ve been on track. Everyday I do something (somethings (plural)) to add to the growth of this company. Today for example I finally found someone who will be able to print on the jars I will be using. Thank so much for your kind words : ) I wish nothing but success and the best for you!!

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