Working with Bijou Karman

16 Apr

Out of the many hats I wear as an entrepreneur (and I know many of you will be familiar with this – from trying to make sense of all your accounts, being your own bookkeeper, organizing the logistics, packing the products, designing your packaging, making sales pitches, updating your website, etc…), my one favourite thing I truly truly delight in is working directly with illustrators. They are an integral part of the So Susan brand, not only as a direct contributor to many of our packaging and collateral designs, but once a day, for an hour or 2, I allow myself to simply switch my emails off, turn my phone silent and browse Behance, Pinterest and my ultimate favourite Trendland for inspirational artists who really have a story to tell.

so susan banner

When I first came across Bijou Karman’s illustrations via Fashionary.org, I just knew I had to work with her, have her tell the story of So Susan and by extension our unique formulations. Her works have such a haunting, unconventional yet beautiful, delicate quality to it that I couldn’t stop looking at her girls, each facial expression and thoughtful gaze conveying their life stories, making you wonder where they came from, what their dreams were, what or who they were thinking about at that moment in time. I immediately drew parallels with the whole ethos of So Susan, that we are a cosmetics company but one with soul, with a story to tell, with one-of-a-kind formulations that are made not to cover imperfections, but to reveal the beauty of skin and celebrate the whole idea of uniqueness.

 

I keep going back to the phrase “telling a story”, but honestly this is what makes a brand tick. If you don’t have a story to tell, it’s as though your brand has no voice and when it has no voice, it’s unable to shout out to the masses and make them gather round, listen and be captivated. So thank you Bijou for being such an amazing ‘collaboratrice’, you’ve made our products come alive and you have inspired me no end. Here are some of my favourite works of hers :

concealer quad box

UniversalBlush-Secondary Screenshot 2014-04-16 13.02.48

edgar allan poe quote

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2 Responses to “Working with Bijou Karman”

  1. Sibongile May 5, 2014 at 8:23 pm #

    Hi. I would really like to start my own nail polish line but not sure where to start. Could you please help. s.anqaba@gmail.com is my e-mail address. Please.

Trackbacks/Pingbacks

  1. Creating a Cashmere Blush | A behind-the-scenes look into a cosmetics company - July 9, 2014

    […] as the promise of the Cashmere Blush. After having worked with amazing illustrators like Bijou and Lucy, I knew I wanted to work with unique illustrations that were both cheerful and upbeat, […]

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