Choosing Bottles for So Susan and Test-Filling Them

7 Mar

As you all may or may not know, I’m working on a new (semi-eponymous) cosmetics line called So Susan which not only allows me to indulge in my love & new-found obsession of combining skincare with colour (I turned 30 in 2011 and anti-aging peptides are my new best friends!), but also enables me to really blog about my progress right from the beginning.

I am truly devoted right now to developing the best foundations for different skin dilemmas (mine is extremely dry with the occasional breakouts when I’m stressed, and I want soft, flawless DEWY skin), packaging them in luxurious, upscale glass bottles. Some of the decisions I have to make involve the make & colour of every single component of the botte, from the cap to the rim, to the pump head, to the bottle, to whether it should be an airless pump, to the colour, size & positioning of the logo, whether it should be silkscreened or foil-stamped or engraved, how the bottle is to be labeled (to abide by cosmetics directives & regulations), etc… It’s not uncommon to find myself sitting down for hours, staring at bottles, turning them around in my hands, pouring different coloured oils & foundations in just to see whether the logo shows through nicely.

Just so you know, there are minute differences in the picture of the 4 bottles above (which I probably didn’t manage to capture on camera very well) i.e. the colour of the gold rims, the positioning of the So Susan logo & the colour of the pump head.

Being already a stickler for beautiful packaging, when the line carries your own name, you really want to get it right. Hence the huge amount of samples after samples I’ve requested from my chinese manufacturer (I will name them once production is finalized and I am definitely assured of their quality) in order to compare different printing effects or colours.

The other thing you need to do is to do a test-fill yourself. Obviously, your contract manufacturer will have their own test-filling procedures, some put them under different heat conditions, with the tests lasting for a month, some for 3 months, some in between. But doing it yourself ensures you know without a shadow of a doubt how the product looks like in your primary packaging & more importantly, the manner of which it is dispensed (does it squirt a good amount out? How many pumps does it take for the product to finally show?). Put yourself in your customers’ shoes and gauge their expectations after having spent money on a product.

By the way, if you’re worried about high courier costs from China for samples (I hardly ever come across asian manufacturers who courier samples at their cost, unless you’re committing to large orders) , I’ve finally, finally found a great, low-cost courier service provider by the name of Fast Lane International. I really need to spread the word about these guys because what they do is truly exceptional : pushing the cost of couriering small packages from the Far East all the way down (GBP25 for small 0.5kg packages). Which is amazing news for us cosmetic brand owners as we rely so much on China, Taiwan & Hong Kong for our components. Register online for another 10% off their quoted price, it really doesn’t get any better than that!

A good contract manufacturer should be able (and want!) to send small bulk samples of the final formulation to you. It doesn’t have to be a whole vat, anything between 80g – 150g should do very nicely. If you were to test-fill 30ml bottles (most likely the industry average for face emulsions), that would give you 2 – 3 filled samples, including some product loss during the hand-filling procedure. What you could also do is make sure they’re filled neatly, and then get them over to be photographed professionally (please do NOT do it yourself unless you are a professional photographer. A good picture does credit to your brand commitment and helps you sell your range, don’t skimp on this). You’re then ready to upload it onto your website, or do some nice “coming soon” social media marketing to get customers excited about your new product.

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2 Responses to “Choosing Bottles for So Susan and Test-Filling Them”

  1. primary pakaging August 13, 2012 at 12:18 pm #

    As you are working with a cosmetic products firm.So you’ll have to concern about various things like the skin type..Because there is a large variations in this.Some have dry skins and some a little bit oily.So manufacturing a different types of creams,skin cares,and cosmatics are the most considerable things. Along with this, the type of pakaging is also a fact to notice.Because for better marketing and improving the sale for any product it is benificial for us to pack a product in such a way that packaging would be attractive and eye catching also..

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  1. Sneak Peek : Featherweight Cream-To-Powder Blush « A behind-the-scenes look into a cosmetics company - April 23, 2012

    […] about an amazing courier company (yes, even better than Fast Lane Couriers which I spoke about it this post), which has allowed me to send & receive packaging samples from China & Taiwan at amazing […]

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