Starting So Susan and Sourcing For Primary Packaging

6 Jan

This is my first soft announcement that I’m starting another brand called So Susan Cosmetics, which follows my evolution as a cosmetics entrepreneur to cater to a more sophisticated target audience, one who still buys colour cosmetics, but with the added infusions of anti-aging peptides, amino acids and plant botanicals that target signs of skin fatigue. The past few weeks I’ve been busy testing out formulations from my 2 reliable Italian manufacturers, which is just such a delight to do, I literally jump out of bed excited in the mornings!

Sourcing for the primary components though (the bottles, jars, compacts that will directly house your formulations) has been a huge headache. It’s common knowledge that packaging (both primary and secondary i.e. the boxes that house your primary components) generally costs more than the formulation itself (only in very exceptional circumstances have I come across a case that proves the opposite). Granted, I now have a larger budget than the GBP 700 I started with, but I still don’t want to spend it unnecessarily as in this economy, we all need financial buffers. The good news is that I’m finding lots of packaging suppliers who are also competing in this tough economy and who will go down on their minimums, from 10k to 3k for one based in Taiwan which I’ve found, and with no price increases. They’re called Chien Ching, a family business, and although they have limited choices, are easy to work with, at affordable qtys and prices. We’re talking about lipgloss containers with doe-foot applicators, fully customized with logo/brand print, at something like USD 0.20 or less per unit.

As for glass components and bottles with treatment pumps, airless containers (for primers and foundations),  this is an ongoing mission, and I will spread the word on this blog again once I’ve found a company worth touting.

Advertisements

2 Responses to “Starting So Susan and Sourcing For Primary Packaging”

  1. Elie February 8, 2013 at 5:17 am #

    This is about testing formulations. I’m thinking about working with a small(one person) manufacturer on a skincare line. I have gotten some samples of existing products they have made but I’m planning on changing the recipes. My question is, how does someone properly test a product out? I can test it out on ourselves, but is there a way to know how it will perform over time? My worry is that I start selling the product and 3 months down the road I get a call saying that the product has separated or has starting to glow green, or something like that. Is there a way around this, or do I just have to wait it out and see how it will perform over time.
    Love your blog and insights on the industry.

Trackbacks/Pingbacks

  1. Reader Question : Who Develops Our Formulations? « A behind-the-scenes look into a cosmetics company - March 10, 2012

    […] offers formulations and not primary or secondary packaging. I believe I have spoken at length about primary and more particularly secondary packaging providers. If you have the means to order bulk […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: