Reader Question

19 Dec

“I am a makeup artist and clinical esthetician. I have been researching products and companies for two years now with my site on opening my own cosmetic/makeup line. I want it to be unique and different from the many lines in the industry so I am taking my time. I do find it hard to find a company who will design my labels with no minimums. Do you have any suggestions? I need labels for my different products and all the companies I find require a large order. Thank you for your inspiring blog and makeup line:)”


You will find it extremely difficult to find a label company with no minimums. I honestly don’t believe the concept of “no minimums” exists in the cosmetics industry, especially if you want a customized product, be it packaging, labels or formulations. And I’d be wary of any printing company which claims it doesn’t impose minimum quantities, this simply means they may “hide” all their costs into setup fees, plate charges, administrative / document charges, hourly charges for tweaking your artwork, etc…

The only printer I trust is one based in Malaysia (where incidentally I’m from), and about whom I’ve written before in a previous post. A family business, I’ve never seen any other bulk printer who is as passionate about paper and ink, as much as I am about cosmetics. Another little secret which I’m sure you’re dying to know and which I didn’t let on in my previous post is that he isn’t expensive at all. His minimums are normally 1000 pcs per print run (very small compared to the 5k which some start at), and range from GBP 0.20 for something simple like a printed lipstick box with gold accents. Simple peel & stick labels are cheaper (also minimums of 1000 pcs), it goes right down to pennies for each. Nothing that will dent your budget or bank account.

Perhaps the only major cost you need to consider is courier-ing the finished goods over. It may sometimes cost more than your labels or packaging itself, but if your packaging is designed to be flat-packed (and it always should!), then this will save you a considerable amount of money. In any case, as a company policy, we do comparison costs every year to ensure we’re on the right track with all our suppliers in terms of cost (and are not paying more than necessary), and Optima Printers has consistently been the most economical, including shipping.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: