Inspirational Entrepreneurs : Jeanine Lobell

3 Nov

I’m really loving this article here about Jeanine Lobell and how she first founded Stila Cosmetics. It wasn’t the same brand it is now (the entire line really is full of copycat products, non-inspiring, unimaginative in all sense of the word, whether it’s to do with the product concepts, ingredients or philosophy. What do you expect from an owner who manages a private equity firm for a living?).

In 1994 when Jeanine founded the line, like all great entrepreneurs passionate about making their ideas work regardless of how little money they had, she packaged her lipsticks and eyeshadows in little paper tubes sourced from Custom Paper Tubes (in their website, they continue to show Stila off as the pioneer in this type of packaging). Jeanine also talks about how they managed to get a contract manufacturer to do only 500 pieces per shade for them, an amazing feat considering minimums are now 3000 per shade! When I manage to find out who this lab is, I will sing its praises right here.

I remember coveting every single thing Stila came out with, from the incredible eyeshadows with inspiring quotes from women inside the caps (genius, genius, genius!), to the All Over Shimmer (the blue tube that Jeanine talks about in her interview), I swear it was the world’s first illuminizer.

It was because of women like Jeanine and her incredible story of creation and success that I was inspired later on in life to create Jelly Pong Pong. A line with soul, that tells a story, and that inspires the creative in you.

Ever the avid Stila fan, here are some catalogue pages I still keep (scanned and forever etched in my hard drive!) :

OK, so the concealer pots and loose powders were teeny-tiny, but you can imagine how covetable they were in a sea of boring plastic packaging and super serious makeup lines.

And here the wonderful All Over Shimmers in blue metal tubes. Whoever thought of using metal tubes to packaging cosmetics in those days?

And remember these awesome Stila cans, used to hold everything from brushes to sets of their products? Cans were big in the 90’s, remember Jaqua Girls? The (now defunct line) had a line of Spa Pamper kits (miniature bath soaks, creams, sponges and toe separators) all packaged in a giant paint can for women to have DIY spa days together at home, and was so popular that even Oprah featured them on her show!

Amazing women with amazing stories of entrepreneurship in the cosmetics industry. Thank you Jeanine for having inspired me and so many others to follow their dreams, for always breaking barriers and for creating a line worth touting.


One Response to “Inspirational Entrepreneurs : Jeanine Lobell”

  1. Kim Porter May 8, 2012 at 2:17 am #

    I also loved this article, it is inspiring and informative. I came across your blog looking for private label cosmetic companies and I love what you are doing on your blog. Thank you for being open and honest in what seems like a daunting industry to tap in to.

    Kim Porter

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