Inside Look : Products which never made the cut

25 Oct

One of the best things about owning a cosmetics company is that you get to see the creations in your head come to life. From concept to sample production of an entirely new product (not a colour / ingredient tweak), it takes us an average of 6 months, down from 9 as we now work within our in-house lab.

However, it can be frustrating as for every product we release, at least 10 are disposed of for not being commercially viable (this can range from not performing well with our test panel of 200 fans, to being too expensive to release, to the ingredient supplier not being able to meet our timelines). Here are some of my favourites which I will cherish forever :

Our Soft Focus Kabuki Brush. The most beautiful synthetic fibres ever, tightly packed so it doesn’t bend all over the place when you buff your face. We don’t get to release a lot of tools in our collection, so when this came out, boy was I excited! Unfortunately, our supplier wasn’t able to meet our super-tight delivery deadline, and this was abandoned.

The Geisha eyeliner holds amazing memories for me, most notably because it was formulated by Terry, my right-hand man & all-round multitasker (nothing goes out of the office without Terry getting involved somehow). He used Date Palm in the formula which maintains the hold on the colour pigments so you could draw the thinnest, most accurate line…with a shaky hand! And look at the precious packaging, thank  you Erin, our design extraordinaire who managed to make a lightweight, damage-resistant japanese pouch out of creased cardboard and some elastic!

Remember our Egg Confettis? Well, these handpainted Ballet Eggs were my plans to extend the sell-out line, with amazing bath confetti that fall out and foam when you crack the eggs open. There’s a reason why we were the only ones who ever came up with this product : It’s really expensive to produce and with the high egg loss during shipping, unless we doubled the retail price, we were not going to make any profit. Unfortunately, good business sense had to win sheer delight at the end of the day!

A foundation so soft, we called it Marshmallow Skin. This was a delight to formulate and to test, we infused it with botanical oils like rosehip and camellia and made it SPF 30 without it looking pasty (the trick of course is to use micronized, coated zinc oxide especially Z-COTE by BASF or Zinclear by Dow. A whole other post needs to be dedicated to this amazing ingredient). The only reason why we haven’t released this yet was because I turned 30, discovered a line on my face, and am now working desperately hard to infuse an anti-aging peptide into this amazing formulation!

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4 Responses to “Inside Look : Products which never made the cut”

  1. Andréa Mitie Anzai November 3, 2011 at 2:24 pm #

    That’s so sad, I loved the Marshmallow Skin foundation, if you succeed with the anti-aging I know a lot of people who are too lazy to use the anti-aging cream plus foundation, the combination of both would be a very practical product!

    • susanchyi November 29, 2011 at 7:34 am #

      Thanks, am still working on it, so fingers crossed. With foundations it’s texture, texture, texture. Hard work!

  2. Laura November 28, 2011 at 10:17 am #

    Wow, I sure wish the eyeliner would be a success! It looks really great, and an eyeliner that gives a smooth line even with shaky hands would be a godsend!

    • susanchyi November 29, 2011 at 7:33 am #

      I know, wouldn’t it have been the holy grail liner?!

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