Urban Decay’s Pizza PR

4 Oct

So word is Urban Decay has teamed up with Eddie’s Pizza Truck during NY Fashion Week to target audiences in an unusual way. After all the ubiquitous links with cupcakes, candies and anything sweet in our industry, I suppose this is one partnership that really garners attention.

Great for Urban Decay, perhaps not too fantastic for Eddie’s Pizza Truck – it just looks like a big cosmetics advertisement and I’m not feeling hungry at all! Typical food colours like yellow and red are completely absent. In their place, Urban’s put up purple, fuschia, dark blue, not lip-smacking and definitely not hunger-inducing. This is one PR stunt I’m just not feeling.


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