How a startup formulates their own cosmetic products

30 Aug

I’ve been reading a lot lately on the whole Lime Crime drama and love that all you consumers out there are so careful and savvy with the products you spend money on. Taking pigments from a wholesaler & simply re-packaging them and then calling them your own, is just not the way I believe any business should be run.

How can you as a startup, with limited finances and no laboratory facilities formulate your own colour cosmetics? The simple answer is you don’t. And you don’t need to. Work with a contract manufacturer you feel comfortable with (find them at trade shows such as Cosmoprof or HBA, or simply search online and give them a call to see if they’re as excited about your vision as you are). Most have in-house labs and thousands of amazing stock formulations for you to choose from. My best advice is to work very closely with your cosmetic chemist as he/she can become your best friend, partner and teacher in the process. Pay their lab fees (normally $100 – $300 per hour) to tweak the formulation by putting in additives, scents and botanical extracts to get the results you want, and for a product that is truly yours.


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